Portillo's

Getting to the Beef of the Problem

Industry:
Restaurant
Services:
Environmental Design, In-Store Merchandising
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Designed at Ideation Studio

The Challenge

Portillo's wanted to create a consistent look that they could use as they expanded into new markets, while also reassuring loyal Chicago customers that the food quality would remain.

The Solution

I helped Portillo's consolidate signage formats, streamlining their in-store messaging program. I redesigned their shipping/catering logos and updated their business cards with their classic red stripe. I brought a distinct Portillo's look to their promotional signage, while keeping local customers happy.

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