Empire Today

Hitting the floor running

Industry:
Retail
Services:
Design Strategy, Iconography, Environmental Design
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Designed at Ideation Studio

The Challenge

Empire Today has always been "shop at home", but they wanted to move into brick and mortar. They needed a concise system for their stores that would allow customers to easily navigate thousands of flooring types.

The Solution

We created a color coding and iconography system so that customers could locate products with a quick glance. We interspersed product information and branded images to help educate the customer and reinforce Empire's budget friendly image.

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