CohesionIB is a branch of ESD Global that focuses on smart technology for larger building ecosystems. ESD wanted to make sure that CohesionIB had a distinct brand, with messaging focused on uniting tech with people.
The concept I created for the cohesionIB logo abstracts the brick, an essential element of a strong building. I used merging colors and shapes to create depth, forming a united whole: the definition of cohesion. The colors are modern and bright, conveying an overall tone of approachable intelligence.