Portillo's

Keep Your Eyes on the Fries

Industry:
Restaurant
Services:
Art Direction, Branding, Graphic Design, Web Design, Project Management
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Designed at Portillo's with the Ever Creative Team, Videography by Chu Creative Video

The Challenge

Portillo's, known for its unrivaled Chicago-style street food, is rapidly growing. As the restaurant chain gains momentum, it's necessary to accelerate and grow the brand to National recognition.

The Solution

As Senior Brand Design Manager, I lead the Ever Creative team, Portillo's in-house design agency. Our purpose is to create visual and verbal cohesion in every interaction with our guests and team members. Together, we work to continuously create new content that pushes the brand forward, while remaining true to our roots (and punny voice).

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